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crisis communication

“When written in Chinese, the word “Crisis” is composed of two characters. One represents danger and the other represents opportunity.”

-  John F. Kennedy

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We have a saying around here: “Never let a good crisis go to waste.” When managed strategically, a crisis can become one of the most powerful tools to build trust, strengthen reputation, and position your organization for long-term success.

Our team of crisis communication experts has advised clients across industries and continents—guiding responses to high-profile corporate incidents, international scandals, political controversies, and targeted smear campaigns. From Fortune 500 companies to government entities and local B2C/B2B businesses, we’ve helped organizations navigate their most challenging moments with precision, control, and clarity.

We understand that in the midst of a crisis, every second and every message counts. That’s why we work quickly and decisively to stabilize the narrative, protect your reputation, and uncover the opportunity hidden within disruption. With a blend of strategic insight, media expertise, and real-world experience, Evolved PR turns crisis into catalyst—helping you emerge stronger, more credible, and more trusted than before.

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  • Create talking points and speeches

  • Analyze sentiment and align a unified response

  • Harness top tier media coverage

  • Develop strategic messaging for all outlets (internal, external)

  • Arrange press and media conferences

  • Engage audience in a transparent and authentic way

  • Establish new best practices

  • Determine a recovery roadmap

  • Research opportunities to share the corporate message

  • Develop adaptable plans as the situation changes

  • Create communication continuity and facilitate seamless transitions

  • Regain control and diffuse blowback

  • Assess and update current PR plans

  • Prepare and analyze communication plans

what we do:

why us:

When the stakes are high, experience matters. Evolved PR brings decades of strategic communications expertise to the table. Our team has successfully navigated everything from international scandals and corporate controversies to political missteps, ongoing legal cases, and targeted smear campaigns.

We don’t just react—we lead. Our approach combines rapid response with long-term strategy, ensuring that every statement, interview, and public action supports your credibility and strengthens stakeholder trust. With deep relationships across national and international media, we know how to control narratives, mitigate damage, and transform moments of uncertainty into opportunities for influence and renewal.

At Evolved PR, you get more than crisis management—you gain a trusted partner, strategist, and advocate who operates with precision, discretion, and impact. We don’t just protect reputations; we rebuild them stronger.

Let’s Break It Down

Companies and brands that hire an expert to handle a crisis, are more likely to recover their reputation and move past stronger versus going it alone. Let’s break it down and see the overall impacts of a crisis

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long-term trust

Brands that communicate transparently and consistently through PR experts are 3x more likely to maintain customer trust long-term.

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reputation retention

Brands that implement strategic crisis communication plans retain up to 70% more positive reputation value

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financial stability

Companies that manage crises strategically through PR see an average 20% faster revenue rebound within the first year.

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recover faster

Organizations with proactive PR strategies recover 50% faster from crises

crisis process and faq

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crisis process and faq ★

frequently asked crisis questions ↓

  • For each crisis it will depend. While we can make significant strides in 3 months, most companies and brands need 6 or more to fully recover and then reposition themselves as industry leaders.

  • No. What we do is strategize messaging and talking points to be able to respond to each negative review so that subsequent Google searchers will see a thoughtful and compelling argument to your side.

  • Not only are we not able to, but most news sites would find removing them in violation with their ‘Truth in Media” ethics policy. Thus, we have other strategies to change the narrative, including all current negative news articles.

  • You can expect a strategically developed and expertly crafted campaign designed to get you back on track. Our goal is to position you as an industry authority and problem solver with a grasp on industry trends and pulse on socially responsible solutions

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