Sunset view of high-rise buildings along a beachfront with the ocean in the foreground and a colorful sunset sky.
Logo for Finance Lobby, The CRE Financing Marketplace

Finance Lobby is a Miami-based fintech startup transforming how brokers, borrowers and lenders connect. Founded in 2022 out of an inherent need to modernize the outdated and inefficient world of commercial real estate lending, the company goal was to address a massive disconnect — improving the process, flow and efficiency of securing a commercial real estate loan, which still relies heavily on slow, relationship-based methods like phone calls, emails, and limited broker networks. 

Their AI platform featured lending criteria from over 10,000 lenders, including a majority share of FDIC-insured banks, processing nearly $1.2 billion in deal volume each month.

The Challenge:

As a newly launched startup, very few people knew the company existed. Their goal was to drive subscriptions and users on the platform through an awareness campaign that also distinguished them from the competition

Finance lobby

+ Traditional Outreach

+ Story Development and Market Insight

+ Press Distribution

+ Subject Matter Expert Storylines

HOW WE HELPED ↓

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Screenshot of a news article webpage from South Florida CRE sources, announcing the launch of a $999 flat-fee marketplace for CRE loans by Miami-based fintech company Finance Lobby, dated September 9, 2025.
Digital illustration of a hand pointing at a glowing dollar sign surrounded by circuit-like graphics and multiple floating dollar symbols, representing fintech and financial technology concepts.

Results defined:

  • Increase in website traffic

  • Increase in consumer interest

  • Increase to sales and bottom line

  • Several high-value placements

outcome:

In the short 3 month campaign, strategic outreach was conducted that targeted current events, market expectations (Derived from proprietary Finance Lobby data), trends in CRE, and how Finance Lobby was changing the game of lending permanently.

Hitting finance, technology, and commercial real estate markets, we secured four high-value placements that highlighted the platform and its benefits, two that picked up a press release, one that ran a thought-leadership piece on insights and market data. The results? Greater market awareness reaching a direct audience, a dramatic increase in public and lending institution inclusion, and new sales and partnerships boosting Finance Lobby’s bottom line.

A man with a beard and long hair, wearing a black suit and a white shirt, smiling at the camera against a plain gray background.


“The media placements were so perfect that after they came out, I had an influx of messages on Linkedin from companies wanting to do business with us.”

- Chaim Schwartz, CEO and Founder at Finance Lobby