When a personal family matter became the story of front page Denver headlines, the narrative threatened not just McCorkle’s chances to run for his congressional district, but also public contributions to his cause. A strategic and targeted approach, with transparency and personal emotion were necessary to humanize McCorkle and the situation, so that constituents would feel more confident in him than ever before.
family dilemma turns public
+ Crisis Management
+ Media Interviews
+ Strategic Talking Points
+ Media Outreach and Coverage
HOW WE HELPED ↓
About the Project
results breakdown:
Negative tone in stories lost traction and news media stopped covering it as a “scandal”
Utilized the publicity and platform as a means of spreading his message of reform and community enhancement
Improved his public standing as a “normal guy,” and a relatable character
Subsequent media stories limited their inquiries on the scandal and instead focused on his efforts
Increased public contributions to his campaign
strategic direction:
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